The Mitchell Group Newsroom

May 18, 2010

Sta-Kleen Debuts at the Hospitality Design Expo in Las Vegas

Download: Sta-Kleen Debuts at the Hospitality Design Expo

Three industry-leading distributors are introducing Sta-Kleen®, the first polyurethane performance fabric that enables complete erasing of marks and stains that would permanently damage other furniture upholstery, at this week's Hospitality Design Expo.

In coordination with The Mitchell Group, Niles, Ill, distributors cf stinson, Kravet Contract, and Scott Fabrics are unveiling the industry's first cleanable and erasable faux leather upholstery with informative and interactive presentations in their booths. Cf stinson will be at booth 4824, Kravet Contract at booth 4421, and Scott Fabrics at booth 4951.

During entertaining presentations entitled "Now You See It.Now You Don't" show attendees will test the erasability of the urethane performance upholstery and see its high-end aesthetic appeal first-hand. The presentations will feature the brand's iconic Erasable ManT wearing a Sta-Kleen® jacket.

Marketed by The Mitchell Group, Sta-Kleen® is the industry's first truly erasable urethane performance fabric with built-in resistance to permanent damage from stains. Most persistent stains like those made by permanent marker, ballpoint pen, yellow mustard, and Betadine® antiseptic that would stain conventional urethane upholstery can be dry-erased from Sta-Kleen® with a cloth. Any remaining ghost stain can be easily removed with household rubbing alcohol.

"Sta-Kleen® performance fabric is a true revolution in urethane faux leather upholstery that is made impermeable to stains with a proprietary bonding process," said Bill Fisch, president of The Mitchell Group. "It creates new possibilities for hospitality and other commercial markets because it protects furnishings in high-traffic areas, enhances fashion for designers and reduces maintenance costs for the end-user."

Sta-Kleen's® unique erasability feature is a permanent part of the upholstery that won't wear out, thus protecting furniture for as long as it lasts. Regular and repeated cleanings will not damage or diminish the cleanability of the surface, which is highly abrasion-resistant, easily exceeding 100,000 cycles.

Day-to-day maintenance of Sta-Kleen® is as simple as using a mild soap-and-water solution to remove ordinary dirt and smudges. In addition, Sta-Kleen® is sulfide stain resistant, anti-microbial, and anti-bacterial for healthier indoor environments.

Sta-Kleen® is available in a wide array of contemporary colors and patterns, all with a real leather hand.

As the premier source for superior faux leathers, exotic skins, luxurious solids, and textured performance fabrics, The Mitchell Group supplies the contract market with the finest in polyurethane and vinyl upholstery for high-traffic applications. The company serves the hospitality, healthcare, office interior, marine and other institutional segments with Sta-Kleen®, the industry's first cleanable urethane upholstery, and other innovative products.

by The Mitchell Group
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